How To Come Up With A Winning Marketing Dissertation Title


One of the components of a great dissertation on marketing is its title. This is the first thing that your readers see when they take your paper. Obviously, the goal of your title is to attract their attention and make them want to read your paper, so you should think carefully before writing the final version of your paper’s name. Here are some tips that might help you with this task:

  1. Make it attention grabbing.
  2. Given that your paper is related to marketing which is all about advertising and selling things, you should be able to advertise your dissertation too. The best way to do this is to create a title that will immediately catch the eye of a reader. You may even try to make it sound provocative.

  3. Make it understandable.
  4. The name of your paper should be short, simple, and clear. Your readers should immediately understand what your paper is about by looking at your title, so make sure that it doesn’t sound ambiguous.

  5. Focus on your aim.
  6. The title of your work should be set around the main goal of your paper. There is no need to add information about the secondary goals of your research if you have ones. You’ll be able to describe them later in the body of your paper.

  7. Show the scope.
  8. Usually, the introductory paragraph is used to tell about the full scope of your work. However, it’s always good if you can fill this information in your title. In this case, the name of your marketing dissertation will look more descriptive to your readers.

  9. Make it distinctive.
  10. For your paper to be noticeable, you should make its title sound original and unique. Try to avoid generic words when you can replace them with more interesting terms. In this case, it’ll be easier for readers to remember the name of your paper and advertise it to their friends and acquaintances.

Here are some topic examples that you may practice on to create a winning title for your marketing dissertation:

  1. The impact of advertising on the behavior of consumers.
  2. Brand recognition and its elements.
  3. Using standardization in the international marketing.
  4. Loyalty programs and their effectiveness.
  5. The influence of social media on the purchasing choices of consumers.
  6. The best way to sell male products to female consumers.
  7. The impact of cartoons on the purchasing choices of parents for their children.
  8. The role of motivation in the choice of a consumer.

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